RxPx came to us with a bold idea. They wanted to refresh their entire brand to better reflect their market-leading position within health tech. Think: new name, logo, and messaging rolled out from their website to their sales deck and their digital collateral.

We updated their look and feel, while staying true to the company’s roots. Rather than overhaul everything, we leaned into a more tech-forward, SaaS-inspired visual language that better reflected the solutions they offered. Finally, we unified multiple arms of the business into one master brand — offering clarity, consistency and confidence across every touchpoint.