We were responsible for developing and launching the Kinship program – a nursing service that enables patients to receive infusions (of chemotherapy, immunotherapy or biologics) in their home with flexible funding options. This was a huge undertaking and included working with private health funds to ensure no out of pocket costs for patients, working with NSQHS to ensure the service was accredited, onboarding and training a nationwide network of nurses, and ensuring delivery and reconstitution of specialised, cold-chain products nationally.

In addition, we developed the visual identity, messaging and marketing assets to launch Kinship to healthcare specialists and patients. We aimed to visually demonstrate that in-home infusions can provide the patient with an exceptional level of care, with a reputable external provider, all from the comfort of their own home.